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Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First, you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to e-zines to be read by the general public and possibly re-published on other web sites. Appended to the end of your article is a resource box containing a brief promotional message linking to your web site. Webmasters who wish to reprint your article on their sites are required to include your resource box along with any live links to your site. The benefit that you get from your article is two-fold. First, your article will be read by visitors to the e-zine site. If they find it helpful and interesting, they will likely visit your web site to see what else you had to offer. Second, webmasters who find your article useful to their visitors may re-publish it on their sites, giving your article additional exposure. Every time your article is re-published on a web site, you gain an additional one-way link to your site through the live link in your resource box. This adds to your link popularity and ultimately increases your search engine rankings. As you can see, the true potential of your article lies in its ability to propagate virally in cyberspace. For your article to propagate virally, it should appeal to both readers and webmasters alike. Keep in mind that your goal is hold your readers attention long enough for them to get to the resource box. If your article is boring and uninformative, few people will read it beyond the first or second paragraph. Below are some pointers to consider when writing an article: 1. Give your article a catchy title. Your title is the first and often the only thing that visitors see when they skim through a list of articles on an e-zine page. Put some thought into coming up with a title that grabs the reader?s attention right away. Words like Secrets,Free, and Successful tend to attract more attention than others. 2. Your article should not read like an ad. Most people read articles to find information they can use, not to see a pitch about your products or services. If they see your article as nothing more than a shameless act of self promotion, they?ll get turned off and hit the Back button right away. Put yourself in the reader?s shoes. What benefits do you want to get out of reading an article? Cater to your reader?s interests rather than your own. 3. Offer lots of free, useful information. Following on the last tip, keep in mind that your readers are looking for specific how-to instructions to help them achieve a certain goal. Offer lots of tangible information that is immediately useful to them. Do not lead them through hoops just to get to an order 4) Avoid gimmicks. While it may be true that a sucker is born every minute, most internet users are sophisticated enough to tell what?s legitimate and what?s not. Write with the intention of offering something substantial to the reader. Be honest and forthright. Your article should not cause the reader to think, What is this guy trying to sell me? 5) Be succinct. Get to the point quickly, preferably in the first or second paragraph. Avoid lengthy paragraphs. Use lots of white space to separate your paragraphs to make them easier to read. 6) Your article should not be too short. Certainly, it?s possible to write a good article packed with useful information using just a couple hundred words. If your article is too short, however, some webmasters may feel hesitant to reprint it on their sites. They may, instead, borrow your ideas and write their own articles, gaining authorship without having to give you credit for your ideas. How long should your article be? I suggest at least 500 words, preferably longer. Longer articles give webmasters the impression that you have put some time and effort into your work and, thus, are deserving of being reprinted on their sites. 7) Use live (clickable) links in your resource box. Many e-zines permit clickable links in resource boxes. Yet, many authors forgo this privilege by simply spelling out their URLs. Whenever permitted, you should spell out your URL as well as make it clickable (e.g. http://www.nexcomp.com/weblaunch). The advantages of a clickable URL are, (1) readers can go to your site simply by clicking on it, and more importantly, (2) search engines will be able to record the ezine page containing your article as a link your web site, adding to your link popularity and search engine rankings.
Best Online Website Promotion
Source: http://www.30amediagroup.com/dedicated-servers/best-online-website-promotion-3787
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8 hrs.
Reuters
LONDON - Coffee chain Starbucks said it could pay up to 20 million pounds more in tax as it announced plans to change its accounting practices, surrendering to criticism from lawmakers, campaigners and the media.?
A Reuters examination of Starbucks accounts published in October showed the company had reported 13 years of losses at its UK unit, even as it told investors the operation was profitable and among the best performing of its overseas markets.?
"We are making a commitment that we will propose to pay a significant amount of corporation tax during 2013 and 2014 regardless of whether our company is profitable during these years," Starbucks UK managing director Kris Engskov said in the transcript of a speech sent to Reuters.?
"We are still working through some of the calculations, but we believe we could pay or prepay somewhere in the range of 10 million pounds in each of the next two years in addition to the variety of taxes we already pay."?
Source: http://www.nbcnews.com/business/starbucks-vows-pay-more-taxes-uk-1C7464675
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Shares of Apple (AAPL) dropped more than 6.4% on Wednesday and the company lost $35 billion in market value. Apple opened down 3.2% on Thursday and had fallen below $530 in earlier trading.
For technical traders, this news indicates that Apple has traversed the death cross meaning Apple's long-term moving average has broken above its short-term support level. The death cross typically indicates that a bear market is approaching.
Explanations for the abrupt loss are plentiful and varied.
One explanation is that Google's Android gadgets are continuing to gain ground, especially in China where the iPhone is struggling. International Data Corp estimated that Apple's tablet market share will decrease from 56.3% to 53.8% in 2012 while market share for Android products will increase to 42.7% from 39.8%
Another reason for the selloff: Apple is not paying a special dividend before capital gains taxes are raised in 2013.
"There are some people saying 'hey because they haven't done that they are being punished,'" says Aaron Task. "Investors are waiting and Apple is sitting on this tremendous amount of cash so why not."
On top of a diminishing market share and weak economy, there are unconfirmed rumors that some clearing firms were raising the margin trading requirements for Apple stock.
Any number of these things may have contributed to the stock's plunge on Wednesday.
Technical analysts might be bearish on Apple but there is certainly room for a steep recovery. Apple CEO Tim Cook is currently on a crisis management tour and will be featured in an exclusive interview on NBC's Rock Center tonight with Brian Williams. Apple has also announced that it will resume some production of its Mac computers in the United States and will spend $100 million in domestic manufacturing in 2013.
Whether or not you're convinced the era of Apple is officially over, the tech giant is still up 33% this year. Maybe the recent weakness signals a temporary sale for investors.
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More Apple Coverage on The Daily Ticker:
Apple Could Fall Below $500 a Share: Barry Ritholtz
Is Microsoft CEO Steve Ballmer's Job in Jeopardy?
Windows Users Jumping Ship to Apple: Survey
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