Thanks to direct marketing list, you as a businessman will be able to easily find new customers, and as well to keep the existing ones, offering them special offer, coupons and discounts. Except for this, a good direct marketing list should be able to lessen the company?s work of manual marketing. Direct mail marketing is an excellent way to promote your business and to spread the information about the company. Direct mail marketing is a much cheaper way of promoting yourself than for example TV campaigns, radio commercials, and similar.
Source: http://www.mybusinesscardsusa.com/2012/09/25/building-business-direct-marketing-list/
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